It’s been quite a time for Apple in the past few years. The latest announcement shows that the company will be adopting RCS (Rich Communication Services) “later next year.” This shift comes after Apple introduced USB-C to the iPhone 15 lineup due to the E.U.’s new “Common Charger” order. More recently, iOS 17.2 beta updates suggest that Apple could allow proper sideloading of apps after pressure from the E.U.’s Digital Markets Act. This act aims to hold tech giants like Apple accountable for unfair practices.
Apple’s announcement regarding RCS support for the iPhone might seem like the company is simply listening to its customers. However, this move could be a way for Apple to avoid potential legal battles related to the DMA. iMessage has been a point of contention, and a recent report claims Google and others sought to involve the E.U. in the matter.
Nothing, a company established in 2020, recently announced it has sold at least 2 million products. Their recent announcement of “Nothing Chat” might give the impression that they influenced Apple’s decision. However, this was denied.
Apple’s adoption of RCS as a messaging standard isn’t a straightforward win for Google or Apple. Apple will continue to provide a secure messaging experience with iMessage. The move is expected to bring feature-parity between iOS and Android, addressing issues such as the “blue bubble vs. green bubble” debate that affects non-tech users.
This latest shift by Apple aims to adapt to changing regulations and market pressures while striving to provide modern and secure communication for all users.