Apple’s 2023 App Store Award Winners: Generative AI Named ‘Trend of the Year’

Apple Announces Winners of 2023 App Store Awards

Apple has announced the winners of the 2023 App Store Awards. AllTrails and Photomator have been crowned as the iPhone App of the Year and the Mac App of the Year, respectively. The winners represent the best apps and games across all of Apple’s platforms and categories.

In a press release, Apple CEO Tim Cook praised the creativity of App Store developers. He said, “It’s inspiring to see the ways developers continue to build incredible apps and games that are redefining the world around us. This year’s winners represent the limitless potential of developers to bring their visions to life, creating apps and games with remarkable ingenuity, exceptional quality, and purpose-driven missions.”

Here is a full breakdown of the winners for the 2023 App Store Awards:

iPhone App of the Year: AllTrails, from AllTrails, Inc.
iPad App of the Year: Prêt-à-Makeup, from Prêt-à-Template.
Mac App of the Year: Photomator, from UAB Pixelmator Team.
Apple TV App of the Year: MUBI, from MUBI, Inc.
Apple Watch App of the Year: SmartGym, from Mateus Abras.
Cultural Impact Winners: Pok Pok, Proloquo, Too Good To Go, Unpacking, and Finding Hannah.
Trend of the Year: Generative AI

The apps were selected by App Store Editors for their exceptional abilities to drive positive change through apps and games. Apple has also named generative AI as the trend of the year for 2023, recognizing its influence on the apps integrating AI and how they have evolved throughout the year.

Additionally, Apple has identified a collection of generative AI apps that “exemplify the Trend of the Year” on the App Store, allowing users to witness the technology in action and evaluate its benefits and risks.

The App Store Awards celebrates the best and most innovative apps and games of the year, shining a light on the incredible work of developers who continue to push the boundaries of what is possible in the digital space. The winners exemplify the creativity and excellence that continue to define the Apple ecosystem.