Twitter’s recent rebranding as ‘X’ in the iOS App Store has caught the attention of many due to the special permission granted by Apple. This move is significant as Apple had previously enforced a rule prohibiting single-character app names. The exception made for Twitter’s rebranding suggests a potential effort to maintain a favorable relationship with influential figures like Elon Musk, who had previously accused Apple of threatening to remove the Twitter app from the store during his tenure as Twitter’s CEO.
However, Musk later clarified that it was a misunderstanding after meeting with Apple CEO Tim Cook. Despite the ongoing transition process, which includes changes to the tagline, interim logo, and Twitter handle, the company’s official website and support page still reference ‘Twitter’ rather than ‘X.’ The rebranding does not affect Twitter Blue, and the term ‘tweets’ has been replaced with ‘posts.’
This article aims to provide an objective and analytical overview of Twitter’s rebranding to ‘X’ in the iOS App Store, highlighting the special permission granted by Apple and its potential implications.
Twitter’s Name Change
The rebranding of Twitter as ‘X’ in the iOS App Store was granted special permission by Apple, allowing the app to have a single-character name despite a previous rule prohibiting such names.
This exception in Apple’s policy suggests a desire to maintain a favorable relationship with Elon Musk, the owner of Twitter at the time. It is worth noting that Elon Musk had previously accused Apple of threatening to remove the Twitter app from the store, but later clarified that it was a misunderstanding after meeting with Apple CEO Tim Cook.
In line with the name change, X updated its tagline in the store to ‘Blaze your glory!’ and transitioned to a new interim logo resembling a Unicode symbol. However, the full transition to X is not yet complete, as the Twitter.com domain name still does not redirect to X.com, and the company’s support page continues to reference Twitter.
Transition to ‘X’
The transition to a new name for the popular social media platform highlights the significance of maintaining a positive relationship between platform owners and digital marketplace providers.
Twitter’s rebranding as ‘X’ in the iOS App Store signifies a significant change for the company. This transition is not yet complete, but it is evident in various aspects of the platform. The app is now listed as ‘X’ in the store, and the official Twitter account changed its handle to @X. Moreover, the interim logo of ‘X’ resembles a Unicode symbol.
However, it is worth noting that the Twitter.com domain name still does not redirect to X.com, and the company’s support page still references Twitter. This rebranding effort may indicate a strategic move by Twitter to differentiate itself and potentially expand its brand presence.