Google Brings AI-Powered Search to India and Japan, Introducing New Features
Google is taking search to the next level in India and Japan with its AI-powered search experience. Through the Search Generative Experience (SGE), users can now have a conversation with an AI chatbot, asking questions and receiving answers. This updated feature supports videos, images, local information, travel recommendations, summaries, definitions, and coding-related queries.
What’s more, ads will be seamlessly integrated alongside the AI-generated responses. In Japan, the AI will converse in the local language, while in India, it will support both English and Hindi. With the addition of voice input, users can now speak their queries instead of typing them.
And to make it even easier for users to verify the AI’s information, a new web page discovery feature will be introduced, allowing them to click on an arrow icon and access relevant web pages.
This groundbreaking search experience can be accessed through the Google app on Android, iOS, and Chrome desktop.
Expansion of Ai-Powered Search to India and Japan
Google is bringing its generative AI search experience, known as SGE, to India and Japan, introducing a conversational mode and expanding language support.
With SGE, users can ask questions and receive answers in a chatbot-like manner. The feature has been updated to support videos, images, local information, travel recommendations, summaries, definitions, and coding-related queries. Alongside AI-generated responses, ads will also be integrated.
In Japan, the generative AI will be available in the local language, while in India, it will support both English and Hindi with a language toggle. Voice input will be added, allowing users to speak their queries instead of typing them.
SGE is being customized to cater to the specific needs of these two regions.
Conversational Mode and New Features of SGE
The conversational mode of SGE allows users to ask questions and receive answers in a chatbot-like manner. This feature has been updated to support videos, images, local info, travel recommendations, summaries, definitions, and coding-related queries.
Ads are integrated alongside AI-generated responses, and voice input has been added for users to speak their queries.
User satisfaction with SGE is highest among the 18-24 age group, who prefer asking questions in a conversational manner. Traditional Google searches involve typing keywords, while SGE offers a different experience.
Access to SGE is available through the Search Labs section of the Google app on Android and iOS, as well as on Chrome desktop.
Overall, SGE provides an AI-powered search experience with conversational capabilities, making it easier for users to interact and find the information they need.
Integration of Ads With Ai-Generated Responses
Ads are seamlessly integrated alongside the AI-generated responses in the conversational mode of SGE. This integration allows for a more immersive user experience, where relevant advertisements are presented in a natural and non-intrusive manner.
By blending ads with the AI-generated responses, Google aims to provide users with valuable information while also supporting its advertising ecosystem.
The effectiveness of these integrated ads in terms of click-through rates is not provided, but initial feedback suggests that users find them useful.
As SGE expands to India and Japan, the integration of ads will continue to play a crucial role in monetizing the search experience.
Language Support and Voice Input for India and Japan
Language support for India and Japan is being expanded in the generative AI search experience. This expansion allows users to toggle between English, Hindi, and the local language in Japan. The aim is to enhance the search experience for users in these regions and cater to their language preferences.
With the new language support, users can now ask questions and receive answers in their preferred language. This makes it more convenient and user-friendly. Additionally, voice input will be added, allowing users to speak their queries instead of typing them. This feature enhances accessibility and provides a more natural and conversational search experience.
Overall, the expansion of language support and voice input in the generative AI search experience demonstrates Google’s commitment to improving user satisfaction. It also shows their dedication to providing a personalized and inclusive search experience for users in India and Japan.
Introduction of Web Page Discovery Feature
Rolling out first in the U.S., a new arrow icon will be introduced next to AI-generated information. This feature aims to provide users with a convenient way to visit the source of the AI’s information. By clicking on the arrow icon, users can learn more about the answer to their questions and explore additional information.
This addition to the AI-powered search experience is designed to enhance user satisfaction and provide a more comprehensive search experience. The new feature will initially be available in the U.S., with plans to expand to India and Japan in the future.
Enhancing User Satisfaction and Behavior With SGE
Users of the AI-powered search experience in India and Japan are expressing higher satisfaction levels, particularly among the 18-24 age group. They enjoy the conversational mode and find the integrated ads useful. This age group prefers asking questions in a conversational manner, resulting in longer and more conversational queries.
The traditional method of typing keywords in a search bar is being replaced by this new interactive experience. The integrated ads within the search results are found to be helpful, although there is no data on click-through rates provided.
Overall, the introduction of AI-powered search has enhanced user satisfaction and behavior. It provides a more engaging and personalized search experience for users in India and Japan.
- Users aged 18-24 express higher satisfaction levels
- Conversational mode allows for more interactive queries
- Integrated ads are found to be useful
- Traditional search methods are being replaced by the new AI-powered experience
- No data on click-through rates for integrated ads is provided
Accessing SGE on Different Platforms
Previously, we discussed how Google’s generative AI search experience, known as SGE, enhances user satisfaction and behavior. Now, let’s shift our focus to accessing SGE on different platforms.
SGE can be accessed through the Search Labs section of the Google app on Android and iOS devices, as well as on Chrome desktop. This means that users can explore and utilize SGE’s AI-powered search experience with conversational capabilities across multiple devices.
Whether it’s asking questions, receiving answers, or exploring relevant web pages, SGE provides a seamless search experience. With SGE’s availability on various platforms, users can easily access and benefit from the conversational mode, voice input, and other features that SGE offers.
Google is committed to ensuring that users can access SGE conveniently and make the most of its advanced search capabilities.