Evernote’s Free User Diet: Why You Need to Pay Attention to Their Latest Experiment

Evernote Considers Downgrade to Free Plan

Evernote, the popular note-taking app, is considering implementing a significant downgrade to its free plan. This potential change would limit users to just one notebook and 50 notes. The company is currently testing this restricted plan with a small portion of its free users, and if successful, it may be rolled out to all free users.

Users are being prompted to upgrade to a premium plan with a pop-up message introducing the restricted free plan. Otherwise, they will not be able to create any new notes. Evernote is also offering a special 40 percent off deal to entice users to upgrade.

Although the company has not yet updated its website to reflect these changes, a representative has confirmed that the new plan is not yet final. Currently, free users are limited to uploading 60MB of data per month and creating notes up to 25MB in size. Those who need more space or larger file upload limits will need to upgrade to a paid plan, which costs $14.99 per month or $129.99 per year.

Less than 1 percent of Evernote’s free users are currently part of the limited free plan trial run. Depending on the results of this trial, the company will decide whether to fully implement the change.

If the new plan is put into effect, the free tier would become virtually unusable for many users, potentially driving them towards alternative note-taking apps such as Google Keep, OneNote, or Notion. However, users will still be able to access and manage existing notes, as well as export them to another app if they decide to switch.

Evernote’s new owner, Bending Spoons, is introducing this test in an effort to improve the company’s financial situation. It was reported that Evernote has been struggling financially, leading to lay-offs last year. Bending Spoons hopes that this new plan could help turn the company’s financial situation around.