Apple’s new holiday video, “Fuzzy Feelings,” is bringing on the warm and fuzzy for the season. The video, shot on the latest iPhone and edited on a MacBook Air, uses stop-motion sequences to tell a heartwarming story set to the late George Harrison’s solo tune “Isn’t It a Pity.”
The video introduces a mean character who steals charity donations, but karma catches up to him in a comical way. The twist? The character is based on the boss of a woman recording the video using her iPhone 15 Pro Max. The video takes a heartwarming turn as the boss undergoes a transformation in the stop-action story, receiving a Christmas tree and even a dog as holiday gifts.
In a behind-the-scenes look, the director of the stop-action sequences, Anna Mantzaris, praises the iPhone’s capabilities, noting its 48MP shooting capability and ability to capture RAW files. Apple hopes viewers will be inspired to try their own creative projects and see the world from a new perspective.
The emotional and heartwarming video is a reminder of the power of creativity and the impact it can have on the world. As Apple says, “Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays.” So, get ready to feel those “Fuzzy Feelings” this holiday season, courtesy of Apple’s latest heartwarming video.