Apple’s Innovative Approach to Preventing Hallucinations with Generative AI Training

Apple in Talks with News Publishers for Multiyear Deals

Tech giant Apple is reportedly in discussions with news publishers to secure multiyear deals worth at least $50 million. The New York Times reports that Apple is looking to use content from publishers such as NBC News, Condé Nast, and IAC to train a generative AI chatbot.

The company is investing millions of dollars a day in an effort to catch up in the generative AI space. Apple has big plans for AI, including the development of an improved version of virtual assistant Siri for iOS 18, which is expected to make iPhone users extremely happy. The company also aims to add new AI features to the iPhone with the upcoming system update.

Despite being the first to introduce a virtual assistant with Siri back in 2011, Apple has fallen behind competitors such as Google Assistant and Amazon’s Alexa. The company hopes to revamp Siri using AI-based technology to better compete in the virtual assistant market.

However, not all news publishers are enthusiastic about Apple’s plans to use their archives for AI training. Some are concerned about potential legal liability and the vague nature of Apple’s AI plans moving forward.

To address the issue of AI “hallucinations,” where the technology generates completely false answers, Apple believes that using news archives to train its AI will result in a more reliable and accurate AI feature.

Overall, Apple’s efforts to secure multiyear deals with news publishers and invest in generative AI technology demonstrate the company’s commitment to enhancing its AI capabilities and providing users with more advanced features.