Exclusive: Apple's Vision Pro Set to Launch in March

Apple Vision Pro headset set to launch in early 2024

The highly anticipated Apple Vision Pro headset is gearing up for an early 2024 release, with a planned launch in the United States followed by availability in other international countries later in the year. The device, which is expected to be sold exclusively through Apple retail stores and the brand’s online store, is set to debut “sometime around March,” according to Bloomberg’s Mark Gurman.

Originally, Apple had planned to release the headset in January 2024; however, the company is still in the process of final device testing and preparing distribution plans. The Vision Pro will not be available through third-party retailers, as Apple aims to carefully curate the rollout experience for its brand new wearable platform. Retail stores will need to stock hundreds of different SKUs, including various headband sizes and prescription lenses.

The current iOS 17.2 beta and the latest visionOS beta offer insights into the features and companion options for the Vision Pro headset. These include product onboarding videos, AirPlay Receiver, and the ability to take spatial videos on iPhone 15 Pro models. With these features in place, it is clear that the software teams were aiming for a January debut.

With a March launch on the horizon, Apple is likely to hold a media event in the spring to showcase the $3499+ headset, along with its apps and features that were not ready for demonstration at the June WWDC unveiling.

For those eagerly awaiting the Apple Vision Pro headset, stay tuned for its release and the latest updates from Apple.

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