Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak, recently had an interview with a Taiwanese outlet called iMod. Joswiak discussed Apple’s decision to shoot an entire event with an iPhone, as well as the company’s collaboration with creative and pro users. He also shared insights into the company’s approach to marketing, emphasizing the importance of technology combined with liberal arts and humanities.
During the interview, Joswiak reflected on his time working alongside Steve Jobs and the lessons he learned from the iconic Apple co-founder. He emphasized Jobs’ belief in the intersection of technology and liberal arts, highlighting Apple’s commitment to creating products that are not only technologically advanced but also tap into the creative and artistic aspects of humanity.
Joswiak also delved into the iPhone 15 Pro Max camera hardware, revealing that the October Mac event was entirely shot on an iPhone. He emphasized Apple’s continuous investment in improving iPhone cameras, aiming to provide users with top-notch photographic capabilities. Joswiak stated that the company sees high-end professional cameras, rather than other smartphones, as their main competitors.
Moreover, Apple’s pride in the capabilities of the iPhone 15 Pro was evident, especially in its ability to shoot high-quality videos and provide post-color grading. The recent Mac event, which was entirely shot on an iPhone and edited on a Mac, served as a testament to the remarkable potential of the iPhone 15 Pro’s camera.
The entire interview is available for viewing and provides a comprehensive insight into Apple’s philosophy and approach to product development, marketing, and technological innovation. Overall, Joswiak’s interview underscores Apple’s dedication to pushing the boundaries of creativity and technological advancement while staying true to the company’s fundamental values.