Apple’s Surprising Move: What They Haven’t Done Since 2009

Apple skipped releasing new iPads in 2023 for the first time since 2010, but they are planning to make up for it in 2024. Analyst Ming-Chi Kuo expects Apple to release two new iPad Air models with different screen sizes and powered by the M2 chip. Additionally, two updated iPad Pro models with OLED panels and a powerful 3nm M3 chip are expected to start mass production in the first or second quarter of 2024. The iPad Pro’s OLED screens will employ LTPO backplane technology, similar to the iPhone 15 Pro, allowing the tablet to save battery life.

Apple is looking to set a larger price gap between the iPad Air and iPad Pro lines, with the new iPad Pro models being priced higher. However, the new 12.9-inch iPad Air may still compete with the iPad Pro. Mass production for the next iPad mini is expected to start in the second half of 2024, along with the basic 11th-generation iPad.

Apple’s decision to release new iPads in 2024 comes after a drop in demand for tablets following the end of the pandemic. By refreshing the line, Apple hopes to attract customers who haven’t upgraded their iPads for years.

The last iPad released by Apple was the 10th generation iPad on October 26th, 2022. With the new lineup of iPads expected in 2024, Apple is aiming to regain its position in the tablet market and meet the needs of its customers.